301+ women-owned brands to shop in 2025 and beyond

To understand the realities women face in running their businesses, we spoke to more than a dozen business owners about the challenges and successes they’ve experienced, and rounded up more than 300 women-owned businesses  we think you should know about across categories like apparel, skin care, home goods and more. Each of the following businesses are at least 51% women-owned, which is in line with the Small Business Administration’s (as well as the Census Bureau) requirement when brands apply to its Women-Owned Small Business Federal Contracting Program.